For Syrian-born designer Rami Al Ali, his love of refined aesthetics began at an early age. His curiosity for fine fabrics and design led him to study Visual Arts at the college of Fine Arts in Damascus, Syria, where his true talent became apparent.
After astounding his professors with an unorthodox presentation of the core curriculum, Al Ali graduated in 1995 and quickly started his fashion career in Dubai and Beirut. It was in these two great cities that Al Ali worked with some of the region’s leading fashion houses.
Established in Dubai in 2001, Rami Al Ali Couture entered the fashion arena with bold creations and uncompromising couture designs. After a number of inspiring fashion shows around the Gulf, Al Ali’s popularity spread and his designs began to occupy the pages of leading fashion publications such as Vogue, Harper’s Bazaar, Elle and Business of Fashion.
The excitement continued and garnered attention from global brands such as Swarovski, when Al Ali was selected to be part of Unbridaled, a book published by the global Austrian crystal brand, with revered couture veterans Giorgio Armani, Vivian Westwood and John Galliano, amongst others. In 2006 Al Ali was asked by La Mode En Images to be part of the Asian Games opening ceremony in Qatar.
Later on, the house collaborated with many notable artists, such as the architect Viktor Udzenija designing an installation in Dubai Design District, but also brands such as Jewelry designer Nadine Kanso, international high street giant Charles & Keith, the private airline Royal Jet, and fine jewellery brands Bulgari, Cartier, Van Cleef & Arpels and Messika.
Al Ali’s ultimate breakthrough came in 2009, when he was invited as a guest member of Alta Moda Alta Roma, showing his Spring-Summer Couture collection on the official couture week calendar. This further strengthened relationships with the European fashion media and his success was reaffirmed when The Middle East Magazine named him as one of the top 50 most influential Arabs.
In January 2012, Al Ali debuted at Couture Fashion Week in Paris, showcasing his Spring-Summer 2012 collection. With a series of collections, Al Ali has successfully built and maintained a brand that exhibits unique craftsmanship and a vision of creativity.
To address the shift in the fashion industry, Rami Al Ali launched Rami Al Ali White in 2020. The collection is an annual edition of the ready-to-wear evening and bridal designs that prioritize longevity and condemns overproduction.
Today, Al Ali’s designs are synonymous with creative artistry, modern elegance and sought-after socialites and international celebrities including Aishwarya Rai, Beyonc, Knowles, Chanel Iman, Eva Longoria, Googoosh, Helen Mirren, Nawal Al Kuwaitia, Isabeli Fontana, Jennifer Lopez, Kelly Rowland, Kerry Washington, Mandy Capristo, Mona Kattan and Youssra, Leonnie Hanne, Naomi Campbell, Carrie Underwood, Rym Saidi, Passant Shawky and Julianne Moore. amongst others.
Through his success, Rami Al Ali goes beyond fashion to support his life passion and brand DNA dedicated to art and uplifting women. Since 2017, Al Ali honors his commitment to the next generation of young couturiers with his mentoring program at the prestigious ESMOD Fashion Institute in Dubai, providing the opportunity for Undergraduates to develop their own capsule collection through an internship at the Rami Al Ali atelier.
In 2019, The designer took part of the non-profit organization Atassi Foundation exhibition in Dubai that aimed to shed light on the early beginning of the women’s art movement in Syria, emphasizing the immense role female artists played in shaping the nation’s art scene. One year later, Rami Al Ali launched Ard Dyar, a concept and community designed to encourage open conversations with well-established Syrian figures in order to support the emerging Syrian talent across the world.
Al Ali is also collaborating with Dubai Design & Fashion Council (DDFC) as a Mentor to help elevating local and regional talent in the Emirate and support the development of a sustainable industry.