Jing Daily China
Why Shushu/Tong and Charles & Keith Collab Has Taken Over Xiaohongshu
This is the first Chinese collaboration for 26-year-old brand Charles & Keith. Yet, it has previously released numerous co-branded capsules, working alongside designers like Molly Goddard from Britain, the Dane Cecilie Bahnsen, and Syrian-born Rami Al Ali. Co-founder and chief operating officer Keith Wong told Jing Collabs & Drops that the success of the brand’s co-branded capsules lies in both parties retaining as much creative freedom as possible.
Fashion Design, Dubai.
https://jingdaily.com/shushutong-charles-keith-collab-xiaohongshu/
