JOURNEY
Al Ali’s ultimate breakthrough came in 2009, when he was invited as a guest member of Alta Moda Alta Roma, showing his Spring-Summer Couture collection on the official couture week calendar. This further strengthened relationships with the European fashion media and his success was reaffirmed when The Middle East Magazine named him as one of the top 50 most influential Arabs.
In January 2012, Al Ali debuted at Couture Fashion Week in Paris, showcasing his Spring-Summer 2012 collection. With a series of collections, Al Ali has successfully built and maintained a brand that exhibits unique craftsmanship and a vision of creativity.
In 2014, Rami Al Ali launched his ready-to-wear line which consists of classic silhouettes and elegant lines reflecting a modern approach to luxurious evening-wear.
In 2020, the brand went on to expand in yet another line and launched Rami Al Ali White. The collection is a new edition of ready-to-wear bridal designs
Today, Al Ali’s designs are synonymous with creative artistry, modern elegance and sought-after socialites and international celebrities including Aishwarya Rai, Beyonce, Chanel Iman, Eva Longoria, Googoosh, Helen Mirren, Nawal Al Kuwaitia, Isabeli Fontana, Jennifer Lopez, Kelly Rowland, Kerry Washington, Mandy Capristo, Mona Kattan and Youssra, Leonnie Hanne, Naomi Campbell, Carrie Underwood, Rym Saidi, Passant Shawky and Julianne Moore. amongst others.
