Fashion Press – Ramialali
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Fashion Press

14 Oct 2021

Rami Al Ali – 20 Years Anniversary

Celebrating 20 years of his eponymous fashion house, Syrian couturier Rami Al Ali retraces the steps it took to build – and why he’s now moving with purpose to pay it forward.

Couture designer Rami Al Ali marks the 20-year anniversary of his eponymous fashion house.

For more than two decades, Rami Al Ali has been synonymous with luxury, elegance, and opulence. His collections and identifiable brand aesthetic have become a voice for the region, which have led to his ascent to international acclaim.

In celebration of the enormous milestone, the house has commissioned 20 stylists from around the world to shoot 20 of the most iconic couture looks from the brand’s archive.

The series of looks showcases the evolution of the house, from the designer’s early years right through to the present day.

Each of the 20 designs have been carefully curated and signify chapters in the brand’s story. Syria, Lebanon, America, France, Saudi Arabia, and Italy are amongst some of the countries chosen to stage the looks – each having influenced the house over the years.

Among the pieces photographed is a gown from the designer’s Spring Summer 2012 collection worn by Beyonce at the Mrs Carter Tour.

A dress from the Spring Summer 2021 collection, inspired by a Damascene night also appears in the brand’s montage of greatest hits. Another iconic look is of the 2020 Spring Summer collecton inspired by orchids that showcased the designer’s penchant towards craftmanship.

Al Ali also collaborated with many notable arCsts, such as the architect Viktor Udzenija – designing an installation in Dubai Design District. He went on to collaborate with other notable brands such as jewellery designer Nadine Kanso, international high street giant Charles & Keith, the private airline Royal Jet, and fine jewellery brands Bulgari, Cartier, Van Cleef & Arpels and Messika.

Rami Al Ali’s designs have gone on to dress celebrities including Aishwarya Rai, Beyoncé Knowles, Chanel Iman, Eva Longoria, Googoosh, Helen Mirren, Nawal Al KuwaiCa, Isabeli Fontana, Jennifer Lopez, Kelly Rowland, Kerry Washington, Giuliana Rancic and Youssra, amongst others.

Fashion Design, Dubai.

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